INVESTMENT OPPORTUNITY
Building America's Premier Country Music & Western Lifestyle Platform
$300,000,000
Platform Equity Investment
The Opportunity
Tim McGraw—one of country music's most iconic artists (80M+ albums, 25 #1 hits, 3 Grammys)—is raising $300M to consolidate his entertainment interests into a vertically integrated platform. Unlike single-asset celebrity investments, TMEH builds permanent infrastructure: owned venues, controlled content, branded events, and appreciating intellectual property.
Investment Thesis: "Patient Capital, Premium Returns" — Yield + appreciation model targeting 12-15% IRR through distributions (starting Y3) plus exit. Nashville entertainment assets trade at 17-18x EBITDA; we model conservatively at 10x.
Platform Overview
| Segment |
Description |
Y1 Rev |
Y7 Rev |
Margin |
| MCR Events |
Western lifestyle rodeo events (12 markets by Y7) |
$5M |
$40M |
20% |
| MCR Festival |
3-day destination festival (launches Y4) |
— |
$50M |
15% |
| Down Home Media |
Podcast network, YouTube, original content |
$3M |
$25M |
15% |
| McGraw NIL |
Tim's touring, endorsements, catalog royalties |
$15M |
$45M |
70% |
| Draft House |
Entertainment venue chain (18 locations by Y7) |
$5M |
$75M |
22% |
| EMCo |
Label services, artist development |
— |
$18M |
15% |
| Lifestyle Products |
McGraw-branded merchandise |
— |
$10M |
12% |
| Total |
|
$28M |
$255M |
18% |
Investment Highlights
- Iconic Founder: Tim McGraw's authentic brand, 30+ year career, 20M+ social followers
- Nashville Tailwinds: 16M visitors, $11B tourism, record growth
- Diversified Revenue: 7 integrated segments reduce single-point risk
- High-Margin Anchor: McGraw NIL contributes 70% margins
- Hard Asset Floor: $130M in catalogs/RE protects 43% of investment
- Current Yield: Distributions 40-60% of EBITDA starting Y3
Financial Summary
| Projected Financials (Base Case) |
|---|
| Y7 Revenue | $255M |
| Y7 EBITDA | $46M (18% margin) |
| Platform Value (10x) | $460M |
| Cumulative Distributions | $46M |
| Total Investor Return | $322M |
| Downside Protection |
|---|
| Tim McGraw Catalog (50%) | $75M |
| EMCo Artist Catalogs | $30M |
| Draft House Real Estate | $25M |
| Hard Asset Floor | $130M |
| % Investment Protected | 43% |
Use of Funds: $300M
| Category |
Amount |
% |
Description |
| Consolidation |
$110M |
37% |
EMCo acquisition, Down Home, Draft House flagship, catalog |
| Platform Development |
$90M |
30% |
MCR expansion, festival, Draft House growth, technology |
| Infrastructure |
$50M |
17% |
Working capital, corporate, transaction costs |
| MCI Optionality |
$50M |
17% |
Music City International venue stake (if proceeds) |
| Total |
$300M |
100% |
|
Returns Analysis
| Scenario |
Y7 EBITDA |
Multiple |
Platform Value |
Exit + Dist. |
MOIC |
IRR |
| Bear |
$27M |
8x |
$216M |
$150M |
1.00x |
0% |
| Base |
$46M |
10x |
$460M |
$322M |
1.07x |
12% |
| Bull |
$64M |
12x |
$768M |
$521M |
1.74x |
21% |
Note: Nashville entertainment (Ryman) trades at 17-18x EBITDA. Base case 10x provides margin of safety.
Governance & Investor Rights
| Standard Rights (All Investors) |
|---|
| Information Rights | Quarterly + annual audited |
| Board Observer | Non-voting attendance |
| Anti-dilution | Weighted average |
| Tag-Along | Sell with majority |
| Enhanced Rights ($50M+) |
|---|
| Board Seat | Voting (7-member board) |
| Consent Rights | M&A >$25M, Debt >2x |
| Exit Veto | Sub-1x return protection |
| Drag-Along | 66% threshold, fair value |
Comparable Transactions
| Company |
Valuation |
Multiple |
Category |
| Ryman Hospitality (Market Cap) |
$6.63B |
17-18x EBITDA |
Nashville Entertainment |
| Big Machine Records (Sale) |
$1.05B |
15x Revenue |
Country Music Label |
| Topgolf (Pre-Callaway) |
$2.0B |
4x Revenue |
Entertainment Venues |
| Hipgnosis Catalog Portfolio |
$1.58B |
15-20x NPS |
Music Catalogs |
Investment Structure & Process
| Terms |
|---|
| Total Raise | $300M |
| Pre-Money Valuation | $200M |
| Minimum Investment | $5M (negotiable) |
| Target Close | Q1 2026 |
| Timeline |
|---|
| Initial Meetings | January 2026 |
| Due Diligence | February 2026 |
| Documentation | March 2026 |
| Closing | Q1 2026 |
Next Steps: To receive the full Confidential Investment Memorandum, data room access, and schedule a management presentation, please contact the investment team. All inquiries are treated with strict confidentiality.
Why TMEH?
Authentic Brand
Tim McGraw's 30+ year legacy
Nashville Growth
16M visitors, $11B spend
Protected Downside
$130M hard asset floor