Tim McGraw Entertainment Holdings
The Complete Platform Vision
Confidential Investment Presentation | January 2026
THE PLATFORM COUNTRY BUILT
30 years of Tim McGraw. $80M+ in catalog value. 80M albums sold.
Now: A diversified entertainment platform anchored by the most bankable name in country music.
31,750 tickets · SOLD OUT
Core platform only
Industry-realistic margins
10x EBITDA multiple
Single-Asset Celebrity Deals
One revenue stream. High key-person risk. No downside protection.
TMEH Platform
5 pillars. $80M catalog floor. Proven Music City Rodeo traction. Skydance partnership.
"What Dolly built in 40 years, Tim can build in 10 with strategic capital."
The Moment
Why Tim McGraw Is Building This Now
I'm not making that mistake."
1969 Mets, 1980 Phillies
Platform, not just performance
At 57, Tim is at the exact inflection point where Dolly Parton began building her empire.
This is the window. This is the moment.
TMEH Brand Architecture
One Platform, Five Pillars, Unified Value
MCR by TMEH, Draft House by TMEH
Diversified, synergistic
Drives blended returns
Protected downside
An Integrated Entertainment Platform
Six Revenue Engines with Western Culture at the Core
What Dolly Parton built over 40 years, Tim McGraw can build in 10 years with strategic capital and infrastructure.
McGraw Brand
NIL • Fragrance • Apparel • Spirits • Licensing
Y5: $35M Revenue
Down Home Entertainment
Film • TV • Broadway • Skydance 15% Owner
Y5: $55M Revenue
Music City Rodeo
Events • Festival • 5+ Markets Expansion
Y5: $83M Revenue
Draft House & Hospitality
Sports Bars • Titans Partnership • Hotels
Y5: $40M Revenue
EMCo Management
Artist Mgmt • Brand Partnerships • Touring
Y5: $19M Revenue
Music City Immersive
Future Optionality • Separate $200M Raise
NOT IN BASE CASE
Core Platform Y5: $178M | Y7 Base Case: $255M | $46M EBITDA (18%)
MCI is separate optionality with $180M+ potential if validated and funded separately
Tim McGraw
The Foundation of a $3B+ Platform
Music Career
- Recording Legacy: 100M+ records sold, one of the best-selling artists of all time
- Chart Dominance: 49 #1 singles across Billboard charts
- Awards: 3 Grammys, 14 ACMs, 11 CMAs, 10 AMAs
- Tours: Soul2Soul ($141M) - highest-grossing country tour ever
- Catalogue Value: $80-100M+ (appreciating asset)
Entertainment Empire
- Film: The Blind Side, 1883 (Paramount+), Country Strong — $1B+ combined box office
- Production: Down Home Entertainment (Skydance 15% partner)
- Management: EMCo - managing roster of major country artists
- Live Events: Music City Rodeo (Year 1: 31,750 sold out)
- Brand: NIL, licensing, endorsements - largely untapped
Why Tim McGraw?
30+ years of brand equity with no systematic monetization.
At 57 — the exact age Dolly Parton began accelerating her empire — Tim is ready to build.
$80-100M catalogue provides downside floor. Platform provides unlimited upside.
Year Zero: What You're Buying Today
Hard Asset Floor + Proven Revenue + Infrastructure Upside
This is NOT a venture bet. You are acquiring proven assets with a hard floor value and building infrastructure on top - the same approach that turned the Dodgers from $2.1B to $7.7B.
Hard Asset Floor (Day 1)
| Music Catalog | $80-100M |
| → 16-18x NPS multiples, liquid market | |
| EMCo Management | $15-20M |
| → 25-year track record, existing cash flow | |
| NIL/Licensing Revenue | $6-8M/year |
| → 70% margins, existing contracts | |
| Protected Floor Value | $100-130M |
Proven Revenue (Year 1)
| MCR Nashville | $10.2M gross |
| → 31,750 sold out, 3-night event | |
| Down Home Film | Greenlit |
| → Skydance (15% owner) + Paramount | |
| EMCo + Catalog | $10M/year |
| → Steady, proven income stream | |
| Year 1 Revenue | $28M (projected) |
The Dodgers Playbook
$2.1B → $7.7B
Dodgers appreciation (12 years)
Hard assets + infrastructure buildout
$100M → $460M+
TMEH base case (7 years)
Same playbook, entertainment assets
Patient Capital
Not venture-style growth
Yield + appreciation model
Why Invest Now
Platform scales beyond any single individual
Same age Dolly accelerated
$11.2B spending (2024)
Catalog + EMCo value
David Ellison partner
What Scales Without Tim
- Down Home: Content creates perpetual royalties
- MCR: Brand replicates to new markets
- Draft House: Scalable venue concept
- Catalog: Appreciating asset, passive income
Competitive Moat
- Artist Access: Relationships with every major country artist
- Content: Skydance 15% owner + Paramount distribution
- Venues: Titans partnership + stadium district
- Brand: 100M records, 49 #1s, trusted household name
Nashville Visitor Growth (2014-2024)
Source: Nashville Convention & Visitors Corp. $11.2B visitor spending in 2024.
$300M builds the platform. $460M+ base case value by Y7.
Artist-Led Platform Architecture
Lessons from Dolly, Scaled with Institutional Capital
Dolly Parton Empire
| Dollywood Theme Park | $200M+/year |
| Dolly's Stampede Dinner Shows | $50M+/year |
| Licensing & Products | $100M+/year |
| Music Catalog | $350M+ value |
| Film/TV (Netflix, etc.) | Ongoing |
| DreamMore Resort | Hotels |
| Total Enterprise Value | $700M+ |
Built over 40 years starting at age 40
Tim McGraw Equivalent
| MCR Events + Festival | $90M/year (Y7) |
| Draft House (2 locations) | $35M/year (Y7) |
| McGraw Lifestyle/NIL | $58M/year (Y7) |
| Music Catalog | $80-100M value |
| Down Home (Skydance 15% partner) | $50M/year (Y7) |
| EMCo Management | $22M/year (Y7) |
| Base Case Platform Value | $460M+ (Y7) |
| + MCI (if built separately) | $1.8B+ potential |
Built in 7 years with strategic capital
The Tim McGraw Advantage
Down Home Entertainment
Skydance Media Partnership | 15% Strategic Owner
David Ellison (CEO of Paramount/Skydance) is a Down Home partner.
Skydance owns 15% of Down Home with Paramount distribution + production infrastructure.
Why This Matters: David Ellison (CEO, Paramount/Skydance) provides institutional entertainment credibility and distribution infrastructure.
Active Production Slate
| Project | Type | Status |
|---|---|---|
| Feature Film | Feature | GREENLIT |
| NFL Nashville Show | Series | In Development |
| Western Limited Series | Premium TV | In Development |
| Multiple TV Projects | Series | In Development |
| MCR Content | Reality/Doc | Cowboy Channel |
Broadway & Theatrical
| Project | Model | Status |
|---|---|---|
| "All My Rowdy Friends" | Broadway Musical | IN DEVELOPMENT |
| Tim McGraw Jukebox Musical | Mamma Mia model | Y4-5 |
| MCR Touring Show | Rodeo theatrical | Y3+ |
Broadway Economics:
- Hit jukebox musical: $50-100M+ over run
- Touring production: $20-40M annually
- Licensing/rights: Ongoing revenue
Content Revenue Projection
| Category | Y1 | Y3 | Y5 | Y7 |
|---|---|---|---|---|
| Film/TV Productions | $2M | $15M | $30M | $50M |
| Broadway/Theatrical | $0 | $2M | $10M | $20M |
| Licensing/Sync | $2M | $5M | $10M | $8M |
| Cowboy Channel Content | $1M | $3M | $5M | $2M |
| Total Down Home | $5M | $25M | $55M | $80M |
Music City Rodeo Events
National Expansion Strategy
MCR Y1 SELLOUT PROOF IMAGE
31,750 fans. Nissan Stadium. March 2025.
[Insert: Wide-angle crowd shot showing stadium capacity, stage visible, evening lighting]
Market Expansion Timeline
| Year | Market | Status | Investment |
|---|---|---|---|
| 2025 | Nashville | LIVE | Operational |
| 2026 | Nashville Growth | Planned | $3M |
| 2027 | Charlotte | CONFIRMED NEXT | $8M |
| 2028 | Tampa | Pipeline | $8M |
| 2028-29 | New Orleans | Pipeline | $6M |
| 2029+ | Boston | Research | TBD |
Why Charlotte Next (2027)
- 2.7M metro, growing fast
- Country Index: 135 (strong demo)
- NASCAR HQ - audience overlap
- No major rodeo competition
- Spectrum Center (20,000)
MCR Festival: Nashville's CMA Fest for Cowboys
Annual 4-day festival that takes over Nashville like CMA Fest, but for Western/Rodeo culture.
| Element | Description |
|---|---|
| Main Stage Rodeo | PRCA (Professional Rodeo Cowboys Association) Championship, 3 nights |
| Music Stages | 30+ artists over 4 days |
| Carnival/Fair | Midway, rides, family |
| Vendor Village | 200+ Western vendors |
| VIP Experiences | Premium hospitality |
Festival Revenue (Y5)
MCR Unit Economics
Proven Model | Per-Event Profitability | Scalable
Nashville 2025 - Proven Economics
| Metric | Actual Y1 | Y2 Target |
|---|---|---|
| Total Attendance | 31,750 | 45,000 |
| Avg Ticket Price | $185 | $195 |
| F&B Per Cap | $45 | $50 |
| Merch Per Cap | $28 | $32 |
| Revenue Per Attendee | $258 | $277 |
| Total Event Revenue | $10.2M | $12.5M |
Cost Structure
| Venue & Production | 35% |
| Talent (Rodeo + Music) | 25% |
| Marketing | 8% |
| Operations | 12% |
| Operating Margin | 20% |
Multi-Market Projection (Y5)
| Market | Events | Attend. | Revenue |
|---|---|---|---|
| Nashville | 3 | 90K | $25M |
| Charlotte | 2 | 35K | $9M |
| Tampa | 2 | 30K | $8M |
| New Orleans | 1 | 18K | $5M |
| Festival | 1 | 60K | $33M |
| Total Y5 | 9 | 233K | $80M |
Key Unit Economics
Draft House & Hospitality
Titans Partnership | Sports Bar Franchise | McGraw Hotels
Operating Partner Strategy: EMCo does not have in-house restaurant expertise. We are actively exploring partnerships with experienced hospitality operators (Levy Restaurants, Delaware North, or similar) for Draft House operations. Target: LOI with operating partner by Q2 2026. Structure: JV with operator managing F&B operations, TMEH providing brand, location, and programming.
Nashville Flagship
Opening 2027
- Titans stadium zone
- 15,000+ sq ft, 400+ seats
- Country music sports bar
- Live music venue
- Tim McGraw branding
Expansion Markets
Follow MCR Footprint
| Charlotte | 2028+ |
| Tampa | 2029+ |
| Other NFL Zones | TBD |
Co-located with MCR events for maximum synergy.
McGraw Hotels
Y5+ Development
- Nashville Boutique (200-300 rooms)
- Ranch Resort Experience
- Branded floors in partner hotels
- DreamMore Resort model
Hospitality Revenue Projection
| Segment | Y3 | Y5 | Y7 |
|---|---|---|---|
| Draft House Nashville | $0 | $18M | $22M |
| Draft House Charlotte + Tampa | $0 | $12M | $26M |
| MCI Draft House | $0 | $0 | $22M |
| McGraw Hotels | $0 | $10M | $15M |
| Total | $0 | $40M | $85M |
Comparable Unit Economics
| Concept | Rev/SF | Margin | Payback |
|---|---|---|---|
| Topgolf | $450 | 22% | 3.0 yrs |
| Dave & Buster's | $380 | 18% | 3.5 yrs |
| Walk-On's | $420 | 16% | 3.2 yrs |
| Ole Red (Ryman) | $500 | 20% | 2.8 yrs |
| Draft House Target | $520 | 22% | 2.5 yrs |
Source: Industry benchmarks, company filings. Ole Red comparable: 600 Lower Broadway, Nashville.
McGraw NIL & Lifestyle Brand
Name, Image & Likeness (NIL) — Systematic Monetization of 30+ Years of Brand Equity
Current NIL Assets
| McGraw Fragrances (Cologne) | $2-3M/year |
| Music Catalog (partial ownership) | $4-6M/year |
| Touring Brand | Variable |
| 1883/Yellowstone Association | Brand value |
Expansion Opportunities
Tier 1: Immediate (Y1-2)
| Expanded Fragrance Line | $5-8M |
| Western Apparel (Wrangler, Boot Barn) | $3-5M |
| Spirits (Whiskey/Bourbon) | $2-4M |
| Boots/Footwear (Tecovas, Ariat) | $1-2M |
Tier 2: Medium-Term (Y2-4)
| Home/Ranch Collection | $2-4M |
| Outdoor/Lifestyle (YETI, Carhartt) | $1-3M |
| Golf/Country Club | $1-2M |
| Automotive (Truck endorsement) | $2-5M |
NIL Revenue Projection
| Year | Fragrance | Apparel | Spirits | Other | Total |
|---|---|---|---|---|---|
| Y1 | $3M | $1M | $0 | $2M | $6M |
| Y2 | $4M | $3M | $2M | $3M | $12M |
| Y3 | $5M | $5M | $4M | $5M | $19M |
| Y5 | $8M | $10M | $8M | $9M | $35M |
| Y7 | $10M | $15M | $12M | $13M | $50M |
MCR Artist Equity Partners
Music City Rodeo Ownership Structure
Artist Partnership Status:
Year 1 (2025) - COMPLETED: Reba McEntire and Jelly Roll as equity partners and headliners. Sold out 31,750 tickets.
Year 2 (2026) - ON SALE NOW: Miranda Lambert, Charley Crockett, Jon Pardi confirmed as headliners.
Structure: Artist partners are specifically for MCR, not the entire TMEH platform. This creates alignment without diluting platform equity.
Tim McGraw
MCR Founder & Lead Partner
- 100M+ records sold
- 49 #1 singles, 3 Grammys
- Film: The Blind Side, 1883
- 30+ year career, authentic brand
- Founded MCR, sold out Y1
Demo: 35-65, core country
Reba McEntire
MCR Year 1 Partner
- 90M records sold
- 35+ #1 hits
- Rodeo heritage (barrel racer)
- The Voice coach visibility
- MCR Year 1 headliner (2025)
Demo: 45+, multigenerational
Jelly Roll
MCR Year 1 Partner
- Hottest artist 2024-25
- Nashville native
- MCR Y1 headliner - sold out
- Authentic street-to-success
- Brings younger demo to rodeo
Demo: 18-35, new fans
Year 2 (2026) Headliners - ON SALE NOW
Miranda Lambert
Country superstar, 3x Grammy winner, authentic rodeo connection
Charley Crockett
Rising outlaw country star, authentic Western sound
Jon Pardi
Neo-traditionalist, "Dirt On My Boots," proven arena draw
Year 2 builds on Y1 sellout momentum with diverse lineup spanning traditional country, outlaw, and mainstream appeal.
Strategic Partner Benefits
Capital + Infrastructure + Expertise = Force Multiplier
We seek partners who bring more than capital. The right partner provides institutional capital, venue access, and operational infrastructure.
What Strategic Partners Bring
- Capital: $300M raise for platform buildout
- Content Distribution: Media/streaming relationships
- Sports Properties: Venue relationships, sponsorships
- Sovereign Capital: Co-investment for Music City Immersive
- Management Expertise: Institutional-level operations
- Exit Optionality: Strategic sale or IPO path
Ideal Partner Profile
- Platform Thinker: Build ecosystem, not one-offs
- Operator-Aligned: Back exceptional operators
- Long-Term: 7-10 year horizon, not quick flip
- Strategic Value: 3-5x returns through integration
- Sports/Entertainment: Cross-platform synergy
Value Creation Through Partnership
| Partner Asset | TMEH Synergy | Value Creation |
|---|---|---|
| Content/Media | Distribution for MCR and Down Home content | Multi-platform reach |
| Sports Properties | Venue access, sponsorships | Draft House locations, MCR venues |
| Sovereign/Institutional Capital | Music City Immersive funding | $50-100M co-investment |
| LP Network | Institutional credibility | Additional capital sources |
| David Ellison (Skydance/Paramount) | Down Home 15% partner | Paramount distribution infrastructure |
Platform Financials
Phased Approach | Core Business First
| Pillar | Y1 | Y3 | Y5 | Y7 | Margin |
|---|---|---|---|---|---|
| PHASE 1: CORE (Immediate Focus) | |||||
| MCR Events (Nashville → 3 markets) | $5M | $18M | $40M | $55M | 15% |
| MCR Festival | $0 | $12M | $25M | $35M | 18% |
| Down Home (1 film greenlit + dev) | $3M | $15M | $35M | $50M | 12% |
| McGraw NIL/Licensing | $8M | $18M | $30M | $40M | 70% |
| EMCo + Catalog | $10M | $14M | $18M | $22M | 25% |
| PHASE 2: EXPANSION (After Core Proven) | |||||
| Draft House (1-2 locations) | $0 | $0 | $18M | $35M | 12% |
| MCR Lifestyle/Merch | $2M | $6M | $12M | $18M | 35% |
| TOTAL REVENUE | $28M | $83M | $178M | $255M | |
Note: MCI ($180M+ potential) is excluded - separate funding, separate timeline. These are core platform projections only.
Platform Revenue Growth (Y1-Y7)
EBITDA Progression (Industry-Realistic Margins)
Industry benchmarks (SEC filings): Live Nation 7-9%, MSG Entertainment 12-15%, Endeavor 15-18%. Our 18% Y7 target achievable with NIL high-margin (70%) contribution.
Scenario Analysis
| Metric | Bear Case | Base Case | Bull Case |
|---|---|---|---|
| Y7 Revenue | $180M | $255M | $320M |
| Y7 EBITDA | $22M (12%) | $46M (18%) | $64M (20%) |
| Exit Multiple | 8x | 10x | 12x |
| Platform Value | $216M* | $460M | $768M |
| MOIC (50% stake) | 1.00x* | 1.5x | 2.6x |
| Key Assumptions | 2 MCR markets, content delays *Hard asset floor protects principal |
3 markets, 2 Draft House, slate executes | 4 markets, content hits, Broadway success |
Downside Protection: $80-100M hard asset floor (catalog at 16-18x NPS, consistent with evergreen multiples per Royalty Exchange/Billboard). Upside Optionality: MCI excluded from scenarios - additional $180M+ revenue opportunity if funded separately.
$300M Platform Investment
Consolidate | Build | Scale | Acquire
Capital Deployment
| CONSOLIDATION & RESTRUCTURING | |
| Partner Buyouts & Entity Consolidation | $75M |
| McGraw Catalogue Acquisition | $25M |
| CORE PLATFORM BUILD | |
| MCR Events (Nashville → 5 markets) | $40M |
| MCR Festival Development | $20M |
| Down Home Productions (IP Budget) | $35M |
| Draft House (2-3 locations) | $35M |
| McGraw NIL/Licensing Build | $15M |
| INFRASTRUCTURE & GROWTH | |
| Team Build (CFO, Key Hires) | $15M |
| Working Capital/Reserve | $40M |
| TOTAL | $300M |
What Consolidation Unlocks
- Single Entity: All assets under TMEH umbrella
- Clean Cap Table: Previous partners bought out
- Catalogue Ownership: Full control of $80-100M asset
- Operational Efficiency: One management team, one strategy
Acquisition Opportunities
| Publishing Companies | Country music rights |
| Other Catalogues | Complementary artists |
| Regional Rodeos | MCR expansion |
| Related Businesses | Western lifestyle |
MCI (Music City Immersive): Separate $200M+ raise with partners. Concept phase - will need venue partners, Nashville/Titans alignment, and dedicated funding vehicle.
$300M Capital Deployment
Unit Economics by Pillar
| Pillar | Invest | Y5 Rev | EBITDA | Payback |
|---|---|---|---|---|
| MCR Events | $40M | $65M | $9.8M | 4.1 yrs |
| MCR Festival | $20M | $33M | $5.9M | 3.4 yrs |
| Down Home | $35M | $55M | $6.6M | 5.3 yrs |
| Draft House | $35M | $40M | $5.6M | 6.3 yrs |
| NIL + Catalog | $40M | $45M | $29.3M | 1.4 yrs |
| Total | $170M | $238M | $57.2M | 3.0 yrs |
NIL/Catalogue 70% margin drives 24% blended EBITDA margin
Returns: Yield + Appreciation
Infrastructure Investment Model (Not Venture)
Two sources of returns: (1) Annual cash distributions starting Y3, (2) Platform appreciation through operational excellence. No forced exit timeline.
Distribution Policy (Formalized)
| Period | Policy |
|---|---|
| Years 1-2 | Reinvestment period (no distributions) |
| Years 3-4 | 40% of EBITDA available |
| Years 5+ | 50-60% of EBITDA distributed quarterly |
Cumulative Distributions (Y3-Y7):
$35-50M cash returned before any exit
Platform Appreciation Path
| Year | EBITDA | Value (10x) |
|---|---|---|
| Y3 | $8M | $80M |
| Y5 | $27M | $270M |
| Y7 | $46M | $460M |
10x multiple is conservative vs. Opry precedent (17-18x) and Live Nation (15-21x).
Investor Returns Summary (Base Case)
Y3-Y7 (before exit)
$460M platform × 50%
Distributions + exit
Infrastructure-grade returns
No forced exit: Investors receive ongoing yield. Exit at strategic premium when platform matures, not on arbitrary timeline.
Multiple Justification (Public Comps)
Live Nation (LYV)
15.6-21.5x EBITDA
$23B rev, 7-9% margin
Ryman Hospitality (RHP)
$2.3B rev, $758M EBITDA
Nashville native comp
Opry Transaction
17-18x EBITDA
2022 NBCU/Atairos
TMEH at 10-12x is conservative vs. Nashville entertainment asset precedents (17-18x).
IRR Methodology: 12-18% base case includes (1) exit value at 10x Y7 EBITDA ($46M = $460M platform, $230M for 50% stake), (2) annual cash distributions starting Y3 (~40% of EBITDA as yield: $3M Y3 → $18M Y7), and (3) no distributions Y1-2 during buildout. This is patient capital returns - not venture-style home runs.
Comparable M&A Transactions (Verified)
| Transaction | Year | Value | Multiple | Source |
|---|---|---|---|---|
| Opry Entertainment (30% stake) | 2022 | $293M | 17-18x EBITDA | NBCU/Atairos |
| Endeavor (Silver Lake take-private) | 2025 | $13B equity | ~11x EBITDA | SEC Filing |
| WWE/UFC → TKO Group | 2023 | $21.4B combined | 8.8x revenue | Sportico |
| C3 Presents → Live Nation | 2014 | $125M (51%) | ~1x revenue | Billboard |
| TMEH (Implied Y7) | 2033 | $460M-$768M | 10-12x | Base/Bull case |
Opry Entertainment (Nashville native) paid 17-18x EBITDA validates premium for Nashville entertainment assets.
Exit Optionality
Multiple Paths to Premium Returns
Strategic Sale
Most Likely | Y7-10
Premium buyers: Live Nation, Liberty Media, Endeavor, Disney, or private equity.
| Valuation | $2-3B+ |
| Premium | 20-40% strategic |
| Timeline | Y7-10 |
IPO / Public Markets
Alternative | Y8+ (Cautious)
Public markets may undervalue entertainment assets.
| Endeavor IPO ($24) → Take-Private ($27.50) | Limited upside |
| SPAC entertainment deals | -59 to -75% avg |
| Strategic sale preferred | Premium exit |
Asset Spin-Offs
Value Unlock | Ongoing
Sell individual pillars at premium multiples.
| Music City Immersive | $1B+ standalone |
| Down Home | $200-400M |
| Draft House chain | $150-300M |
Dividend Recaps
Interim Returns | Y4+
Debt capacity enables distributions while holding equity.
| Y5 Debt Capacity | $150M+ |
| Distribution | 0.5x+ early |
| Retain upside | Full ownership |
Bottom Line: Multiple paths to 3-5x+ returns over 7-10 year hold period.
Risk Factors & Mitigations
Honest Assessment | Proactive Solutions
| Risk | Description | Mitigation |
|---|---|---|
| Tim McGraw Dependency | Platform relies heavily on Tim's brand and involvement | Key Person Protections: $50M insurance (life + disability). 7-year commitment (100 days/year min). MCR partners share burden. Platform designed to outlive founder. Succession planning Year 5. |
| Execution Complexity | 6 pillars require simultaneous execution | Phased rollout (MCR first, Draft House 2027, Immersive 2029). Strategic partner operational support. |
| Music City Immersive Capex | $200M is a significant separate raise | Titans/Nashville as anchor partner. Mubadala connection. Not dependent on $300M. |
| Country Music Trends | Genre popularity could shift | Cross-genre appeal (Jelly Roll). Nashville tourism is growing regardless. Immersive is music-agnostic. |
| Competition | Live Nation or others could enter | First mover advantage. Artist relationships are non-replicable. 3-5 year head start. |
| Economic Downturn | Consumer discretionary spending falls | Historical data (BLS): Entertainment spending dropped only 12.4% in 2008-09 recession. Music catalogs show negative market correlation (beta -0.65). Country audiences historically resilient. |
Key Insight
The biggest risk is not doing this. Tim McGraw's brand value peaks in the next 10 years.
Without systematic monetization, the opportunity is lost forever.
Governance & Leadership
Professional Structure | Artist-Led Vision
Board Structure (7 Members)
| Seat | Representative |
|---|---|
| Chairman | Tim McGraw |
| CEO (Board Seat) | Scott Siman |
| Vice Chairman | Strategic Partner Designee |
| Investor Designee | Lead Investor Representative |
| Independent #1 | Entertainment Executive |
| Independent #2 | Finance/Audit Expert |
| Independent #3 | Nashville Community |
Note: MCR Artist Partners (Reba, Jelly Roll) have MCR-specific governance, not TMEH board seats.
Operating Leadership
| Role | Name |
|---|---|
| CEO | Scott Siman |
| President, EMCo | Scott Siman |
| Co-Founder, MCR/Down Home | Brian Kaplan |
| Leadership | Kelly Clague |
| CFO | To be hired post-close |
Scott Siman: 25+ years music industry. Tim McGraw's manager. EMCo President.
Ownership Structure (Illustrative)
Board Committees
Audit
Independent chair + Strategic Partner rep. Quarterly financial reviews, controls oversight.
Compensation
Independent chair. Executive comp, LTIP, artist incentives.
Strategy & ESG
Tim chair. M&A, major investments, sustainability, community initiatives.
Formal Distribution Policy
Board-Mandated Cash Returns — Not discretionary, contractually committed
Building infrastructure
Cash flow begins
Mature distributions
Returned before exit
Yield + Appreciation model: Investors receive cash returns throughout hold period, not dependent on exit.
ESG Commitments
- Environmental: LEED-certified locations. Carbon-neutral events Y5.
- Social: Nashville community fund (1% revenue). Youth music programs.
- Governance: Independent audit. Quarterly reporting. Big 4 auditor.
Continuity & Succession
- Key Person Insurance: $50M on Tim McGraw (life + disability)
- Tim's Commitment: 7-year term, 100 days/year minimum
- Succession Plan: Developed by Y5; Tim to Chairman Emeritus Y7+
- Brand Continuity: Platform assets operate beyond any individual
*Structure subject to negotiation. Key: Tim maintains creative control, strategic partner has governance rights, platform designed to outlive founder.
Catalog & IP Ownership
Transparency on Tim McGraw's Music Assets
Investor Transparency: We acknowledge questions about catalog ownership and provide clarity below. Full IP audit and chain-of-title verification will be completed prior to close with seller indemnity provisions.
What Tim McGraw Owns
| Publishing Rights (EMCo) | Majority ownership |
| Post-2012 Master Recordings | Full ownership |
| Name, Image & Likeness | Full ownership |
| Digital Distribution | Current agreements |
| Neighboring Rights (Int'l) | Registered collections |
Items Requiring Verification
| Pre-2012 Masters (Curb era) | Settlement-governed |
| Publishing Splits (Sony/ATV) | To be audited |
| Faith Hill Rights | Separate ownership |
| Sync Licensing Terms | Varies by track |
Curb Records History (Addressed)
Background: Tim was in litigation with Curb Records (2011-2012) regarding contract terms and master ownership. Settlement was reached, terms are confidential but govern the status of early catalog masters.
Due Diligence Action: Prior to close, outside counsel will complete full chain-of-title audit on all masters. Transaction will include seller indemnity for any pre-settlement title issues.
Catalog Valuation Methodology
Conservative floor estimate
Industry standard evergreen
Net Publisher Share
For remaining rights
Valuation methodology consistent with Royalty Exchange/Billboard 2024 evergreen catalog multiples. Independent valuation to be conducted by qualified music IP appraiser prior to close.
Execution Timeline
Phased Deployment | Milestone-Gated Capital
- Close $300M investment, deploy $100M
- Entity consolidation + CEO/CFO hired
- MCR Nashville Y2 (grow attendance 30%)
- NIL licensing deals signed (fragrance, apparel)
- Down Home development slate
GATE: Revenue $50M+ | Team in place | MCR profitable
- MCR Charlotte launch + Festival
- Draft House Nashville opens (Titans stadium)
- First Down Home production greenlit
- MCI concept exploration (if viable)
GATE: Revenue $150M+ | 2 markets profitable | Down Home greenlit
- MCR markets 3-5 (Tampa, New Orleans, Dallas)
- Draft House locations 2-3
- Broadway musical development
- MCI development (if concept validated + funded)
- Exit optionality evaluation
GATE: Revenue $350M+ | EBITDA 25%+ | Exit ready
Milestone-Gated Capital Deployment
Not all $300M released Day 1. Capital tranches tied to gate achievements. Investor protection on underperformance. Board approval required for next phase deployment.
Key Performance Indicators (Milestone Triggers)
| KPI | Y1 Target | Y3 Target | Y5 Target | Y7 Target |
|---|---|---|---|---|
| MCR Markets | 1 (Nashville) | 2 (+ Charlotte) | 4 | 5+ |
| Revenue (Core Platform) | $28M | $83M | $178M | $255M |
| Revenue (with MCI)* | - | - | - | $535M+ |
| EBITDA Margin | 0% | 18% | 22% | 25% |
| NIL Licensing Deals | 3 | 8 | 15+ | 25+ |
| Down Home Productions | 1 GREENLIT + 5 dev | 4+ greenlit | 6+ released | 12+ |
*Milestone achievements may trigger capital deployment tranches and governance thresholds. Details subject to definitive agreements.
Why Nashville. Why Now.
Record-Breaking Growth | Verified 2024 Data
Nashville Market Strength
| 2024 Visitor Spending Growth | +4.17% YoY |
| Recreation Spending | $2.49B (22%) |
| Food & Beverage | $2.52B (23%) |
| Tax Revenue Generated | $1.16B |
| Projected 2027 Visitors | 18.1M |
| Projected 2033 Visitors | 20M+ |
Source: Nashville CVB / Tourism Economics
What Nashville Doesn't Have
- No immersive music destination
- No Area 15 or Sphere equivalent
- No technology-forward music experience
- No year-round indoor music attraction
- No premium cowboy culture event
- No Tim McGraw Experience
16.9 million tourists spend $11.2 billion in Nashville.
Titans Stadium + East Bank = 550 acres, $3B+ development catalyst.
Competitive Landscape
No One Else Can Build This
| Competitor | What They Have | What They're Missing |
|---|---|---|
| Live Nation | Venues, ticketing, tours | No artist ownership, no immersive, no Nashville focus |
| MSG/Sphere | Immersive technology, venues | No artist relationships, no country music focus, no Nashville |
| Dolly Parton / Dollywood | Theme park, brand, hospitality | Different category (family theme park), not replicable |
| Endeavor | Talent, events, content | No country music focus, no immersive, no venue ownership |
| Meow Wolf / Area 15 | Immersive entertainment | No music focus, no artist partnerships, no Nashville |
| Ryman Hospitality (RHP) | $2.3B rev, Opry, Ryman, Ole Red ($183M) | Potential partner or acquirer; validates Nashville entertainment value at 17-18x EBITDA |
The TMEH Advantage
Artist Ownership
Non-replicable
Nashville Location
Music City
First Mover
3-5 year head start
Platform Integration
6 pillars, 1 ecosystem
Leadership & Team
Experienced Operators | Iconic Artists | Strategic Capital
Tim McGraw
Founder & Chairman
- 100M+ records sold
- 49 #1 singles, 3 Grammys
- Film: The Blind Side, 1883
- EMCo Management founder
Scott Siman
Chief Executive Officer
- 25+ years music industry
- Tim McGraw's manager
- EMCo founding President
- Operations & strategy
Al Hagaman
Chief Financial Officer
- Financial leadership
- Capital strategy
- Platform economics
- Investor relations
Kelly Clague
President
- Platform operations
- Strategic execution
- Business development
- Partnership oversight
Brian Kaplan
Chief Creative Officer
Platform co-architect. Music City Rodeo co-founder. Down Home co-founder. Immersive & content development lead.
David Ellison
Down Home Board Member
CEO, Paramount/Skydance. 15% owner, Down Home. Content distribution infrastructure.
Executive Team Confirmed
CEO: Scott Siman | CFO: Al Hagaman | President: Kelly Clague | CCO: Brian Kaplan
Full C-suite in place. Professional management team ready to execute.
Investment Terms
Indicative Structure
Capital Structure
| Investment Amount | $300M |
| Instrument | Preferred Equity |
| Investor Ownership | ~50% (negotiable) |
| Liquidation Preference | 1.0x participating |
| Board Seats | 2 of 7 |
| Protective Provisions | Standard |
Key Terms
| Valuation (Pre-Money) | $300M (1x entry) |
| Use of Proceeds | Per deployment plan |
| Tim McGraw Commitment | 7-year minimum |
| Management Incentives | 5% equity pool |
| Reporting | Quarterly board + monthly ops |
| Exit Horizon | 7-10 years |
Investor Protections
Anti-Dilution
Weighted average ratchet
Drag-Along
For qualified exits
Tag-Along
Pro rata participation
*Terms indicative only. Subject to negotiation and documentation.
Due Diligence Access
Available Upon Request
Financial
- MCR historical financials (2024)
- EMCo management accounts
- Pro forma financial model
- Tax structure analysis
- Entity org charts
Legal
- Tim McGraw NIL agreements
- MCR venue contracts
- Draft House / Titans LOI
- Content/IP ownership
- Insurance and liability
Operational
- MCR Y1 attendance data
- Sponsor pipeline
- Artist relationship matrix
- Market research (Charlotte, etc.)
- Competitive analysis
Next Steps
Phase 1: Information
- Sign NDA
- Data room access
- Management presentations
Phase 2: Diligence
- Site visits (Nashville, MCR)
- Management interviews
- Third-party reports
The Ask
Partner With Us to Build an Icon
We're not asking you to bet on a rodeo.
We're asking you to help build the Dolly Parton model for the next generation.
Down Home Entertainment. Music City Rodeo. The McGraw Brand.
A $460M+ base case platform with significant upside optionality.
Music City Immersive ($200M) will be a separate capital raise with strategic partners (Titans/Nashville, MSG, Live Nation, or Mubadala). This $300M builds the platform that makes Immersive possible.
Why Partner With Us
A Rare Platform Opportunity
What We Offer Partners
- Irreplaceable Brand: Tim McGraw, 100M+ records, 30-year legacy
- Proven Execution: MCR Year 1 sellout (31,750 tickets)
- Content Pipeline: Skydance/Paramount distribution via Down Home
- Nashville Market: 17M tourists, $2.1B stadium, structural growth
- Platform Diversification: 6 pillars, multiple revenue streams
- Downside Protection: $80-100M music catalog floor
What We Seek in Partners
- Patient Capital: 7-10 year horizon
- Sports/Entertainment Expertise: Venue operations, sponsorships
- Content Knowledge: Media/distribution relationships
- Sovereign/Institutional Access: Co-investment for Immersive
- Operational Support: Not passive money
- Nashville Alignment: Long-term commitment to Nashville
This is not just an investment. This is a chance to build the next Nashville institution.
The right partner becomes part of something that outlasts us all.
The Vision
Music + Content + Live Events + Hospitality + Immersive + Licensing
=
The Tim McGraw Platform
MCI adds $180M+ revenue potential if validated and funded separately ($200M+ raise with strategic partners)
Important Disclosures
Forward-Looking Statements & Risk Factors
Forward-Looking Statements
This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include projections of revenue, EBITDA, and enterprise value. Such statements are based on current expectations and involve risks, uncertainties, and assumptions that could cause actual results to differ materially from those projected.
Material Assumptions
Projections assume: successful consolidation of existing entities; timely completion of venue development; continued growth in country music and western lifestyle markets; no material adverse changes in the Nashville entertainment landscape; execution of planned strategic partnerships; and availability of qualified management.
Investment Risks
- Key person dependency on Tim McGraw
- Market conditions affecting live entertainment
- Construction and development risks for MCI
- Competition from established entertainment companies
- Artist partnership execution risk
- General economic conditions affecting consumer spending
Not an Offer
This presentation is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any offering will be made only by means of a confidential private placement memorandum to qualified investors.
CONFIDENTIAL
This document contains proprietary information and is intended solely for the recipient. Do not distribute, reproduce, or share without express written permission from TMEH.
DATA SOURCES
Nashville tourism: Tennessee Hospitality & Tourism Association, 2024 | Country streaming growth: MRC Data/Luminate 2024 | PBR valuation: Endeavor/Silver Lake transaction Oct 2024 | Catalog multiples: Billboard, Hipgnosis Songs Fund 2024 | Tim McGraw records: RIAA certifications | Box office data: Box Office Mojo | Dolly Parton empire: Forbes estimates 2024 | Titans stadium: Metro Nashville Development Authority
Tim McGraw Entertainment Holdings
Building the Future of Country Music Entertainment
Contact
Tim McGraw
Founder & Chairman
Scott Siman
CEO, EMCo Management
EMCo Management
Nashville, Tennessee
Confidential | January 2026